Changan Passenger vehicle’s first MPV model Linmax was officially launched on May 18th, 2017. Three models with 1.6L naturally aspirated engines will be listed in the first period with the selling prices between RMB 67,900 to 80,900. Gong Bing, Vice President of Changan Auto, also said that, Linmax plans to sell 80,000 to 100,000 units this year, and the monthly sales target in the next year will be 12,000 to 15,000 units. Besides, Changan Auto also plans to launch two MPV models covering different levels in the future.
Positioned as a safe and delicate MPV model, Linmax shows a way of quality life. The two-child national policy was allowed in 2016, and Linmax is preparing for the new “2+2+2” family when the policy is implemented.
Based on the same platform, Linmax and Auchan A800 have many similarities in exterior and interior designs, and seat layouts. But their different target customers have brought great differences in sales prices.
With Linmax’s launch, Changan passenger vehicles will begin to foray into MPV market. Liu Bo, Vice President of Changan Auto, reveals that, other two MPV models with different levels will be gradually launched into market. In the future, Changan will form a new MPV production line. It’s also learned that Changan Auto will launch many new models in the year, including CS55 and Raeton CC.
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