After 10 years in the future market growth of 298%: OEM service entrance open grab

At present, China after market business accounted for 3% of the share of vehicle enterprise value, the future is expected to reach 30%. From 3% to 30% of the market value of the share, car companies need ahead of the layout, around consumer car scene to planning for the future "product + service" strategy, rob to return to the customer service portal, act as agent for the entrance. As an independent after-sales channel drainage.

Changing industry policy and overweeningly ambitious new game player, is to break the monopoly position of automobile manufacturers and authorized dealers in the automobile market.

In February 26th, Accenture officially released after the car Market Research Report and 2015 automotive consumer survey results. The results of the study indicate that China's automotive industry market is still in neonatal period, around the car service of automobile after market services such as car sharing, mobile travel, business leasing, consumer finance, maintenance, second-hand car business on the capital market more attractive.

"We do business for the market relatively classified, from 2015 to 2025, the overall size of the market after the car will have 298% growth, this is a very rapid growth in business." Accenture strategy director of Greater China region Huang Luchuan said second-hand car business will be to support the automobile companies and distributors development is one of the key areas.

The vehicle entrance enterprise game

In the after market services, Accenture believes that second-hand car business, travel services, after the independence of the market will be the focus of future development of.

First of all, the second-hand car business is one of the key means to support the development of automobile companies and distributors.

Accenture believes that for the vehicle enterprises to carry out second-hand car business is conducive to enhancing the car salvage, stabilize the price of a new car, enhance brand image; is also conducive to the financing lease and large customer sales business to form a synergistic effect, effective response to excess capacity and bring value-added business revenue and profit; support the development of financing lease business, to promote the new car sales, increase market share.

For dealers, the second-hand car business can reduce the risk of new car sales decline, enhance the overall profitability, pull the customer retention, increase sales service revenue.

Beginning from 2014, due to the lack of economic, convenient and innovative truckload the enterprise customer business, national policy gradually liberalized, independent after-sales market in China is developing rapidly, patterns of abundance, covering the travel services, such as multiple emerging industries.

Currently, after China's market business accounted for 3% of the total share of the vehicle enterprise value, the future is expected to reach 30%. From 3% to 30% of the market value of the share, car companies need ahead of the layout, around consumer car scene to planning for the future "product + service" strategy, rob to return to the customer service portal, act as agent for the entrance. As an independent after-sales channel drainage.

And in the mobile travel, according to Accenture's research shows that, China's private car use rate was only 7%, 93% of the time is idle, sub leasing can help achieve 40% - 60% of the utilization rate of vehicles, help to solve traffic jams and parking problems in large cities.

Greater China director of Accenture's strategy, general manager Shen Jun in February 26, the 21st Century Business Herald reporter interview said, "from a point of view, if consumers are going to rent a car, and even short-term rental may not to buy a car, have a negative impact on sales; from another point of view, of original can't afford to buy a car of the people, can let the lower income class very early experience car, which expanded the automobile consumption the number of population, promote the role of future sales."

"Vehicle plant to actively test the water travel services." In this way, manufacturers can become a service provider from the manufacturer, travel services can also provide real time contact with consumers.

"In the past, manufacturers and consumers are limited, do not understand the accuracy of the audience. But as soon as the running data of terminal customers, the manufacturers of consumer judgments will be more accurate, in the next generation product design can launch personalized customized solutions, which the manufacturers also data mining value. " Shen Jun said.

After the market needs "three stage" theory

After the market continues to change, to the 4S shop based authorization system will face a huge impact, independent customer service service channels will A new force suddenly rises.

A survey shows that the average car of our car is 4.3 years old, after the age independent car market is gradually increasing trend. After 2016 auto repair parts distribution channels open, the State encourages original parts production enterprises to auto after market to provide the original factory parts and has independent brand independent aftermarket parts, allows authorized parts distribution business, authorized maintenance enterprises to non authorized repair business or terminal with user resale original parts. In this case, the enterprises need to consider the next step and independent market cooperation mode.

In 2015, Accenture research consumer behavior customer service for car nearly 1800 China a second tier city car owners were "". The results showed that 70% of respondents due to worries about the cause of the warranty and the choice of 4S shop and authorized channels, but only three percent think 4S shop fittings and service price transparency, more than 80% of the respondents said will accept non 4S shop maintenance channel in three packs of premature, because the 4S shop price expensive and fewer outlets.

More than half of the respondents said, only the price is lower than the 4S 30%-50% store customer service independent channels, will consider the choice decision to buy their services.

Although the choice of consumers are still hesitant, but domestic car dealers between mergers and acquisitions have been frequent action. In order to Guanghui car as an example, in 2015 the acquisition of Prudential and honor